River Front Celebrates 30 Years

Bill McSkimming, president of River Front Chrysler Jeep Dodge, proudly announces the dealership’s 30th anniversary.

In 1989, McSkimming opened the doors to his Chrysler Plymouth store then located at 1261 N. Lake Street in Aurora.   The dealership moved to its current 36,000 square foot, state of the art location in the North Aurora Auto Mall on Easter weekend 1996.  Expansion has taken place with the acquisition of Jeep in 1994 and Dodge in 2009 and Chrysler Corporation’s transformation of Ram into a separate line.  This growth and increase in available inventory necessitate the need for use of nearby storage lots.

McSkimming, has been in the automobile business since 1970. He believes River Front’s success is due to his staff in management, sales, service, parts and office staff. “One of our employees has been with us since 1990. Others have been here for 20 plus years.  There is a cohesiveness that exists from department to department.  The teams work together with the common goal of satisfying our customer’s needs. Our employees enjoy what they do and it shows.” He added, “Chrysler builds the vehicles, and for 30 years River Front has been delivering the experience.  It’s been our mantra and it will continue to shape our future.

River Front Chrysler Jeep Dodge Ram was recently awarded the Chrysler Customer First Award and for several years running, has earned an  A+ Rating with the Better Business Bureau.  McSkimming, states that, “Our customers are our best referrals.  In every sales meeting I remind the crew that if we keep our customers  satisfied, they’ll come back— for the excellence of the product we sell and the unparalleled service we provide. And, in turn they will share their experience with family, friends, and neighbors.

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